|Take a Tour of a LIVE IntelliMerchant Catalog
Jende's Flower Collection Jewelry
uses IntelliCatalog, Inc.'s services
to create the online catalog which supports their retail and wholesale
sterling silver jewelry business. They have graciously allowed us to
use their site to exhibit some of the features of IntelliMerchant.
Note: please be aware that Jende's Flower Collection
Jewelry is an actual 'live' catalog site supporting their livelihood. It is not
a demonstration or test site. Please don't abuse it by completing the 'Checkout'
process unless you actually wish to buy their fine jewelry. Thanks.
Although IntelliCatalog's service provides a complete catalog
structure for showcasing
a merchant's products, Jende's Flower Collection Jewelry also
maintains its own
web-site. It is located at an ISP
other than the one IntelliCatalog, Inc.
The URL for Jende's Flower Collection Jewelry is www.jende.com
The URL for their
To proceed through the 'Live Site' tour
go to Jende's webpage.
Clicking on the red 'Jende' logo on Jende's webpage will take you to
IntelliMerchant's 'Welcome' page. This is the standard page supplied
with IntelliMerchant however you have the ability to substitute your own
HTML page if you wish.
From the shopper's perspective your online catalog is divided
into two major areas: administration (registering,
order status, viewing store policies) and shopping
for products, ordering, product review). Additionally,
at the bottom of the catalog page is a shopping cart summary
section which displays the contents of the shopper's basket and
provides links to the administration page ("Main Menu") and
To get to the shopper's administration page click on the
"Display Main Menu" link at the bottom of the page.
The first thing to notice is that you have the ability include your logo image at
the top of every page. You can specify background images to tile
behind the various sections of the shopper's page or designate background color(s)
instead. You also can choose the color of the text and links (unvisited,
active, and visited colors can be individually chosen) in each section of the
pages. For example, Jende has chosen to use contrasting colors for the
shopping cart status section (small area permanently displayed at the bottom of the page)
of her catalog.
On the Main Menu page notice that the Customer Account section has links allowing
the shopper to register or sign-in if they have previously registered. Once
the shopper has signed-in the Customer Account section will be replaced with one
which allows them to update their account, add/change payment methods, add/change
ship-to locations, and view any previous orders they have placed.
On the shopper's Main Menu click the link labeled
'View by category or search'. A page with three sections will be displayed.
The top section contains an area where the shopper can navigate through the catalog.
Beneath this is displayed a random selection of products in the catalog.
At the bottom of the page is the shopping cart summary section. The
"Your shopping cart is empty" message will be replaced with a list of products
as they are added to the cart.
The shopper can search the catalog for products by entering descriptive words
in the textbox and clicking the ' Search ' button. Products whose
contain the entered words are displayed in the Product List
section in the middle of the page. Clicking on a
"more details ..." link for a product in this list will cause the order page
for the product to be displayed.
Enter 'drop hooks' in the Search textbox and click the ' Search ' button. The
first 20 products in Jende's catalog which contain the words "drop hooks" will be listed
in the middle of the page. A navigational bar on the top and bottom will
allow the shopper to easily get to subsequent pages of search results.
Notice that the search words entered (i.e. 'drop hooks')
are displayed above the list of products as a reminder to the customer of what they
were searching for.
To view a product's ordering page click on the
"more details ..." link. Notice at the bottom a link labeled
"Redisplay Products List". Click this to return to the
page of 'drop hooks' products which you left.
Enter "Rose or Sunflower Oval Earrings" in the Search textbox and click the ' Search ' button.
Then click on the "more details ..." link for the "Rose or Sunflower Oval Earrings"
product; this will cause its order page to be displayed.
A picture can be displayed with each product. Clicking on the picture will
cause another picture (presumably larger with more detail shown) to be displayed
in a separate window. You also may associate additional less important
information with a product
(for example a guarantee) which you would only want the customer to view if they
specifically chose to do so. In Jende's catalog the presence of this
information is indicated by the image of a 'tacked note' (IntelliMerchant
provides you with the ability to supply your own images, if you wish, which
accompany the errors, warnings, informational messages and button links).
Clicking on the 'tacked note' will display the additional information.
Click on the "Return to Previous Page" button to display the "Rose or Sunflower Oval
Earrings" product information again.
Scroll down the product information section and notice that the earrings come in
multiple flower/background color combinations. Rather than having to
create a new product for each color combination Jende's has taken advantage
of IntelliMerchant's "Product Attribute" facility and has listed
each combination as an attribute choice of a single product. The customer
selects the radio button next to the specific combination they choose to purchase.
IntelliMerchant's product attribute facilities are extremely powerful.
A product's price can depend upon the attribute selected (e.g., a size 'small' can
be priced differently than a size 'XXLarge'). Similarly a product's S&H
weight and/or S&H charge can depend upon the attribute selected. As seen
in the "Rose or Sunflower Oval Earrings" product display you can include pictures
(both small and detailed) of each attribute. You can use any number of
attributes for a product (e.g., size, weight, color, style) and any number of
choices for each attribute (e.g., tiny, small, medium, large, huge).
Scroll to the bottom of the product display section and click on the "Put item(s)
into shopping cart button". Notice that the shopping cart status section
has changed to include "Rose or Sunflower Oval Earring" in a dropdown box and that
a "Checkout" link now displays.
In the search section of the page, select the "-- Products Viewed --" item in the
drop down box next to the "- or choose category:" label. IntelliMerchant
remembers the most recent 10 products that a shopper has viewed the ordering page
for. This list of products will be displayed when the "-- Products Viewed --"
item is selected. Registered customers can permanently bookmark products.
Their bookmarked products will also be displayed when the "-- Products Viewed --"
item is selected.
Click on the "Display Main Menu"
link and notice that the Shopping Cart Section includes the item and total
dollar value of the cart's contents and 'View Basket' and 'Checkout' links are now
|Customer account capabilities
In order to view the customer account features you will have to
sign-in; click on the
'Sign In' link from the Main menu. On the new page
enter '3254130062' as the Customer Number and 'TesT' as
the password and
click on the 'Ive entered a customer number above'
button. Note: that the Main Menu redisplays
the account name, in this case "Testing Purposes Account", appears
personalizing the catalog for the customer.
Also notice that the 'Customer Account' menu
item provides links where the customer can change information about
themselves (name, password,
etc.), view their payment methods
(IntelliMerchant accepts multiple forms
of payment from the same customer and records it for
convenience on subsequent
visits), and view their shipping address information
allows multiple ship-to addresses per customer). A link to the
list of any previous orders is also provided on the Main Menu.
Click on the "Change Account Information" link in the
Main Menu to see the information collected
from the customer when they register.
Once an item is put into the shopping cart, the shopper's
provides the "View Basket" link from where they can review and remove items from
Click on the "View Basket" link in the Main Menu. Notice
that the customer is
allowed to enter a Purchase Order number, special notes or
to change both their method of payment and ship-to location
for this order.
If the ship-to location is changed the page will refresh with
the new sales tax charge.
At the bottom of the page are two warnings, the first
indicates that the customer must
designate their payment method before the order will be able
to be placed. The
second warning indicates that the order can not be placed
because it would cause
the customer's credit limit to be exceeded (this
'demonstration purposes' customer has
a credit limit of $0).
|Category dropdown list
In addition to searching the catalog for products by text
the shopper can select from the list of your
catalog's categories which is displayed next to the search entry area at the top
of the page.
When a category is selected from this list, the first 20 products in the
category are displayed
in the Product List area in the middle of the page. Additionally,
navigation links to remaining pages appear at the top and bottom of the product list
area. Each product can belong to zero or more categories. You
can create an unlimited number of product categories,
arranging them in any order, and nesting them
hierarchically three deep. This display of product
categories is a convenient way to
alert your customers to all of the types of the
products that you carry.
|Cross sell capabilities
IntelliMerchant has the ability to increase your
sales through its cross-selling
facility. When a customer puts a product into the
shopping cart a list of corresponding suggested products is available to the
To see this feature, click on 'Petite Sets' in Jende's
Product Category listbox and then
click on the 'more detail ...' link for the Petite Oval Pendant,
Earrings, and Bracelet Set' product link. Click the 'Put item(s) into
the Shopping Cart' button. The item is put
into the shopping cart and the 'Thank you' page includes a link labeled:
'See suggested products'. Clicking on this link shows recommended
products for the item that the shopper has put in their basket. A
is displayed reminding the shopper that a silver chain may be needed
to hang the pendant from. You have the ability to designate
or more products and/or one or more categories of products to
be cross-sold for each
product in your catalog. Additionally, you can designate
cross-selling by category.
For example, you can designate one or more products and/or one
or more categories of
products to be cross-sold when any product from the
category is put in the customer's
basket. This is an incredibly powerful sales tool of
software that you just can't get in the templated
cut-paste-FTP static HTML off-the-shelf catalog builders.
|Linking into the catalog
You can bypass the Welcome page and link directly to the shopping
page of your catalog. To see an example of this go to
Jende's Flower Collection Jewelry.
Clicking on the cross
'Monthly Special' link demonstrates
IntelliMerchant's ability to link to a product
On Jende's web page are
four pictures of her jewelry.
Clicking on a picture's links directly
into the catalog where that
specific piece can be ordered demonstrating
IntelliMerchant's ability to interface
from a simple 'buy-me' graphic on your own web-site.
Click on the "Checkout" link. Notice that an error
appears at the top of the page. This is due to the
customer's credit limit being
enforced. (By the way, you have the ability to use your
own graphical images
indicating error and warnings in the catalog.) The
catalog owner can include
text (and images) to be displayed to customers on this page --
handy for reminding
them of shipping dates, special instructions, or just to say
Click on the 'Exit' link in the Main Menu. A
warning will be shown that you are leaving
the catalog even though your shopping cart is not empty.
This IntelliMerchant feature helps avoid the
problem of carts abandoned due to forgetfulness on the part
of the shopper.
The above brief tour of Jende's Flower Collection Jewelry's
online catalog ('Thank you Jende')
was designed to demonstrate to you the look and feel of an
It did not touch on even a fraction of the large number of
features available to someone
wanting to create their own catalog. These features
(multiple Shipping &
Handling, Insurance, and customer and volume discount
schedules, option products,
commodity based pricing, customer terms and many more are
described elsewhere on the
IntelliCatalog, Inc. site.)
"It works ... plain and simple"
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